A BEAUTY fanatic has hailed Poundland’s makeup the store’s “best kept secret” after doing her whole face for under £20.
Ash Reid, from Glasgow, regularly shares her fashion and cosmetics tips on her YouTube channel, Ash – Mama Reid, where she boasts 84,900 subscribers.
In a recent video, the mum of two revealed she spent £19 on cosmetics from Poundland to do her everyday makeup.
Sharing her clip to social media, Ash said: “This is proof that you don’t have to spend a lot of money on makeup.
“Poundland makeup might be the best kept secret.”
Ash bagged an eyeliner, brow gel, concealer, bronzer, pressed powder and foundation all costing just £1 each in her makeup haul.
She also picked up a brow pencil, lipstick and primer for £9 in total, and a £4 setting spray.
And the bargain concealer was the star of the show.
After applying it under her eyes, Ash gushed: “That looks really, really good. Smells a bit funky but that is blending out like a dream.
“That feels like a really expensive concealer and it’s only £1. I’m really impressed. It’s really good, super brightening.”
The savvy mum has also vowed to pick up spares of the liquid lipstick after falling in love with the shade.
She added: “I’m not even joking when I say, I feel like that’s the colour I’ve always wanted. It’s a soft pink with a brown undertone.”
Smiling for the camera as she showed off the finished look, Ash said: “Would you think that’s a full face of Poundland makeup? You just wouldn’t.
“It’s blended really nicely, it doesn’t even feel cakey on my skin.
“Even the foundation. I’ll be honest, I was not expecting much from this. I actually thought it would make my under eyes look really old.
“But I’m pleasantly surprised. My foundation just now looks the smoothest it ever has done. I am very very impressed.
“That’s just under £20 of makeup. I just don’t think this looks like a £20 face of makeup. It looks really nice.”
And Ash isn’t the only one who’s impressed, as social media users are now desperate to pay a visit to Poundland’s cosmetics aisle.
One said: “Beautiful as always Ash, omg I’m going straight out tomorrow to buy a few of these.”
A second wrote: “I’m deffo getting some makeup and those lashes. Thanks so much for doing this.”
Meanwhile, a third added: “It’s amazing value for really good items you don’t spend a lot on and the results are soo good.”