Now that the Rams have revised their motto from “F–k them picks!” to “F–k! Them picks!”, they’re realizing they actually have work to do on draft weekend.
Fittingly, they’re changing the name of the gimmicky sponsored workspace from “draft house” to “draft lab.” The news comes from Ben Fischer of Sports Business Journal.
SoFi will replace Rocket Mortage as the sponsor of the venue. Coach Sean McVay and G.M. Les Snead will conduct the draft from the satellite facility.
SoFi has paid an additional fee beyond the stadium naming-rights deal for the draft lab. SoFi CMO Lauren Stafford Webb told Fischer that the company hopes to promote “its technology and asset management expertise.” It also hopes to leverage the relationship to become the financial advisor for the team’s rookies.
For the Rams, they’ll need to make some laboratory magic in order to turn their 11 picks into difference-makers. If all else fails, Sean and Les can make like Walt and Jesse and cook up some meth that can be secretly mixed in with the hot dog meat.
That might be the only thing that would fill the stands in 2023.